5 Important Tips for Becoming an Original Employer BrandRabia Altunay
We all know that one of the most important concepts for companies in recent years is employer brand management. Simon Barrow, who came up with this concept, defined the employer brand as the sum of all the benefits offered by the employer. When we think like this, we can describe it as “all the opportunities that an organization offers to both its employees and customers.”.
The internet today is an excellent resource for discovering all these and supporting their development. With the social media taking a big place in our lives in recent years, companies are marketing their employee experiences to us. Posts and photos with teams are great examples of this.
At the same time, the job postings you see in social media are not actually just postings but guides that offer you endless ideas and options for the organization you will work with. The basis of being a strong employer brand is to be specific in this regard and to reflect yourself correctly.
Let’s take a look at 5 tips you can do for this:
Be Brave and Pioneer
Do not be like an updated version of an existing structure. Think of your brand as a human being. What qualities does it have, how does it speak, how does it look, how does it communicate, and where does it spend time? Let your brand get a unique style, just like people.
Trust Your Team
Who can describe your company better than your colleagues?
They are both your most realistic critic and your biggest supporters. By highlighting them on social media, emphasize the experience of working with you with contents and photos. Thus, candidates will have much more decisive information about your company culture.
As your organization grows and evolves, you must keep the pulse of your employees and candidates. It will be effective that the language you use is sensitive and emphasizes that you care about them. Make them feel that your employees and candidates are individuals and special. While automation is good for speed and stability, nobody wants to talk to a robot.
As management, share your learnings, insights and experiences transparently. This is perhaps the fastest way to build employee engagement and gain the trust of your colleagues.
Admit Your Mistakes and Produce Solutions
If you get negative feedback from colleagues on the same or similar topics, don’t ignore it. Don’t be defensive, reactive and reckless. Be understanding, thoughtful and solution oriented. Clearly share your plan with the whole team for dealing with your mistakes and resolving these complaints. That way, they’ll respect and trust you.
If you want to take your brand a step further, you can benefit from our Employer Branding Consultancy service.